Beyond FUL – The Boak Group LLC

In 2016 I also launched The Boak Group, a boutique consultancy helping mission-driven brands punch above their weight. Highlights:

• Led 10-person distributed teams across design, paid media, and SEO.

• Rolled out 15 product campaigns—fueling a 150 % revenue lift for clients.

• Grew an e-commerce client’s organic traffic by 120 % through technical SEO and blog strategy.

The agency work keeps my toolkit sharp; Fathers’ UpLift benefits from everything I test in the wider market.

Roots & Education

Born in Accra, Ghana, raised in Pittsburgh, now Boston-based.

• A.A.S. Criminology – Bunker Hill CC

• Completing B.A. Criminology (UMass Boston, 4.0 GPA) → entering M.A. Applied Sociology (UMass Boston)

• Certifications: Professional Scrum Master I, Google Analytics 4, HubSpot Email Marketing

Youth & Community Work

Before shifting full-time to marketing, I ran youth-enrichment programs at FUL, writing two evidence-based curricula that kept 90 % of father-absent teens on track to graduate. I still volunteer as a mentor and guest speaker on social-emotional learning.

Why Fathers’ UpLift Matters to Me

As a dad and a man of color, I know firsthand how mental-health support changes families. Helping fathers heal here is both a duty and a joy, and the reason I plan to expand this work back to Ghana one day.

Off the Clock

You’ll find me with my kids, camera in hand, or plotting the next stamp in my passport (my top picks are Greece, Portugal, Finland, Russia, and always Ghana).

Guiding Quote

“A man without a plan lacks direction. Spot the opportunity, seize it, and lift others as you climb.”